There are a number of reasons why you might choose to start a charity, but wanting to help others in a real, tangible way is certainly one of the biggest.
Whether this is something you’ve been thinking about for a while or it’s something you’ve already gone ahead and done, the fact is that although charities do good work and people do enjoy giving to them, there are many thousands of charities, and it’s hard for the public to choose which one or ones to donate to.
Every cause is going to be a good one, and every need is going to be pressing.
If you want the public to choose your charity more often when it comes to where they donate their money or volunteer their time, you’ll need to have a good plan of action in place.
Read on to find out what you can do to make your charity stand out.
The first thing to mention on this list, and perhaps the one thing that will mean your problem is entirely solved, is to get help. You might think you can do it all alone, or perhaps that’s exactly what you want to do, but the reality is that if you really want to be noticed, you’re going to need at least one, if not more, experts working with you.
Think about marketing to begin with. Just like if you owned a company that you wanted the public to know about and spend money with, your charity is the same.
You might not be taking home a profit, but the concept of charity marketing is just like business marketing, and unless you are already a marketing expert, it’s a good idea to get people to help you who are.
They will know where to advertise, how to advertise, and to whom you should advertise. If you add all this together, it means your charity is going to be more easily seen and remembered.
You can also reach out for practical help in the form of Charity Response Handling. This is a system where you can outsource your customer service, your money collection, and much more.
If you need to focus on other areas of your charity, like the marketing we mentioned above, you can outsource these elements to a charity response handler and ensure you can work on the things you’re good at.
Combined, this should help to create a charity that people enjoy working with and giving to.
When it comes to charity, there is no celebration or event too small. What milestones are you celebrating? Is it a month of being an active charity? Is it your one-hundredth subscriber?
Is it that the cause you have given money to has been able to purchase something or help a number of people? Whatever it is, you need to celebrate it.
These celebrations are a great way to let people know you exist. Advertise the fact that you have reached this milestone on social media, and ensure anyone who has given to you in the past knows what they have helped you to achieve.
The more people who know about this, the easier it will be to tell them what you do. Make the celebration a fun one, and perhaps host it virtually if you want to engage as many people as possible.
We briefly mentioned social media above, and this is actually a crucial element in marketing your charity. So many people use social media today that if you don’t create a profile or page for your charity, you will be missing out on a lot of potential donations.
It’s not hard to set up a social media profile, but you do need to know which platform is going to be the best one for you. Do some market research to determine where your target market spends their time; it could be TikTok, Twitter, Facebook, Instagram, Pinterest, or elsewhere.
Make your main profile in the place where you’re likely to attract the most people, and post regularly. Make your posts interesting and informative, and use keywords where you can.
It’s also crucial you engage with your followers to help them understand more about what your charity does and how they can help.
Keep Your Website Up to Date
Have you ever been interested in a company – or charity, in this case – and gone to visit their website only to find that it hasn’t been updated for some time, and the information is not helpful at all? This happens more than you might think, with the website owners assuming that simply having a website is enough.
The reality is that having a website is only the start; you need to constantly update it with all kinds of useful information to ensure that you keep your visitors interested and informed.
This will also show them that you are still active, which is crucial, as if they’re not sure, they’re not going to risk donating any money to your charity.
Plus, keeping your website up to date means you can utilize good SEO (search engine optimization), which means that you will be higher in the search engine rankings when people search for your charity type. This will help you get noticed and ensure more people click through to your site.
Remember, though, that people going to your site does not guarantee they will make a donation or help out in any way. Your website needs to be current and informative and give them no reason to click away once they are there.